The project aims to promote social cohesion through local retail merchants. The retail sector is currently suffering from changes in terms of consumer habits and new commercial models. In this difficult period, the presence of diversity in retail do not only contributes to the revival of the neighbourhoods but also challenges existing stereotypes about immigrants. Intercultural mediation is the pivotal tool used to reach the set goal.
by: Retail Merchants’ Association ACEFP (Fort Pienc), Retail Merchants’ Association SAC (Sant Antoni), Barcelona City Council